SELECTED
DESIGN work

SELECTED
DESIGN WORK

Some works here have been abstracted to protect confidential information. If you need to see the full, detailed version, please contact me at work@mayowatobi.com

—-portfolio page is work in progress —

Zalando

Principal Product Designer

Currently leading personalization efforts within the Activation team as a Principal Product Designer.

Zalando is a leading European online platform for fashion and lifestyle e-commerce. It has 51million customers in 25 countries.

Designing meaningful continuity drivers
The feed surfaced 70–100 campaigns daily, overwhelming users with noise. Personalization relied on campaign ranking alone, resulting in endless scroll, repetitive experiences, and poor visibility of new campaigns. HMW rethink the feed to address these?
Group Unified SSO
Reducing friction, boosting security, and increasing registration by 17.8%
HMW simplify authentication experience across 2 propositions while respecting their unique user needs?
Turning fragmented acquisition channels into tailored landing experiences
that lifts registration +17% and GMV +22%
65% of traffic came from paid channels with varying intents, rules and brand restrictions, yet <1% convert. HMW leverage these intents to create first-session experiences that feel relevant to users while respecting brand rules?
Designing meaningful continuity drivers
The feed surfaced 70–100 campaigns daily, overwhelming users with noise. Personalization relied on campaign ranking alone, resulting in endless scroll, repetitive experiences, and poor visibility of new campaigns. HMW rethink the feed to address these?
Group Unified SSO
Reducing friction, boosting security, and increasing registration by 17.8%
HMW simplify authentication experience across 2 propositions while respecting their unique user needs?
Turning fragmented acquisition channels into tailored landing experiences
that lifts registration +17% and GMV +22%
65% of traffic came from paid channels with varying intents, rules and brand restrictions, yet <1% convert. HMW leverage these intents to create first-session experiences that feel relevant to users while respecting brand rules?
Designing meaningful continuity drivers
The feed surfaced 70–100 campaigns daily, overwhelming users with noise. Personalization relied on campaign ranking alone, resulting in endless scroll, repetitive experiences, and poor visibility of new campaigns. HMW rethink the feed to address these?
Group Unified SSO
Reducing friction, boosting security, and increasing registration by 17.8%
HMW simplify authentication experience across 2 propositions while respecting their unique user needs?
Turning fragmented acquisition channels into tailored landing experiences
that lifts registration +17% and GMV +22%
65% of traffic came from paid channels with varying intents, rules and brand restrictions, yet <1% convert. HMW leverage these intents to create first-session experiences that feel relevant to users while respecting brand rules?
Designing meaningful continuity drivers
The feed surfaced 70–100 campaigns daily, overwhelming users with noise. Personalization relied on campaign ranking alone, resulting in endless scroll, repetitive experiences, and poor visibility of new campaigns. HMW rethink the feed to address these?
Group Unified SSO
Reducing friction, boosting security, and increasing registration by 17.8%
HMW simplify authentication experience across 2 propositions while respecting their unique user needs?
Turning fragmented acquisition channels into tailored landing experiences
that lifts registration +17% and GMV +22%
65% of traffic came from paid channels with varying intents, rules and brand restrictions, yet <1% convert. HMW leverage these intents to create first-session experiences that feel relevant to users while respecting brand rules?