• data driven ux

    interaction design

    product strategy

    data driven ux

  • FIGMA

    Miro

    framer

    userzoom

    hotjar

    css

    google analytics

The best way to PREDICT the future is to DESIGN it.

The best

The best way to PREDICT the future is to DESIGN it.

way to

PREDICT the future is to DESIGN it.

PREDICT the future is to DESIGN it.

In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.
In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.
In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.

SOME BRANDS I’VE WORKED WITH

Zalando

Zalando

Unilever

Unilever

eHealth Africa

eHealth Africa

Carbon

Carbon

AZA Finance

AZA Finance

Ona

Ona

Talarian

Talarian

TravelBeta

TravelBeta

Afriex

Afriex

Busha

Busha

TESTIMONIALS

0→1

I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
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Michael Adeyeri

CEO, Busha

Influence

Data driven

Adaptable

Collaborative

0→1

I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
-

Michael Adeyeri

CEO, Busha

Influence

Tobi was a fractional hire to help us level up the aesthetics of our remittance mobile apps after we got our Series A. His impact went beyond the app redesign. Due to his technical expertise, he was able to increase the product design literacy of the entire team. Tactically, he created our cross-platform design system and ensured adoption.
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Tope Alabi

CEO, Afriex

Data driven

He excels at communicating effectively with cross-functional stakeholders, including product managers, engineers, marketing teams, and executives. He does this by triangulating multiple research data while clearly articulating design decisions, addressing concerns, and building consensus among different departments.
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Julie S

Design Manager, Zalando

Adapatable

Tobi initially designed our Google Workspace add-on, Form Publisher. Later, we expanded into AI tools and brought him on board. Despite the new domain, he adeptly handled intricate user needs, conflicting stakeholder demands, and changing market conditions, making informed decisions under pressure.
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Ken Genouel

Tech Lead, Talarian

Collaborative

We were colleagues at AZA. His approach to peer designing was stellar. He was the go-to-person for prototyping issues, and the the humility with which he transfers his knowledge is exemplary. He fluently executes a solid range of design skills while managing different group dynamics. He also interviewed & motivated me to join the team.
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Elizabeth Kigamba

Product Designer, AZA

0→1

I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
-
Michael Adeyeri

CEO, Busha

Influence

Data driven

Adaptable

Collaborative

  • → VIEW MY WORKS

    → VIEW MY WORKS

WHEN I’M NOT

DESIGNING,

WHEN I’M NOT

DESIGNING,

I’M watching youtube, LIFTING WEIGHTS OR SKIING

I’M watching youtube, LIFTING WEIGHTS OR SKIING

Feel free to reach out if you want to collaborate or simply have a chat.

  • → WORK@MAYOWATOBI.COM

    → WORK@MAYOWATOBI.COM

LESS IS MORE IS MORE LIKE: MORE IS LESS, MORE OR LESS.

@2024 TILL A COUPLE YEARS, VIELLEICHT?

Feel free to reach out if you want to collaborate or simply have a chat.

  • → WORK@MAYOWATOBI.COM

    → WORK@MAYOWATOBI.COM

LESS IS MORE IS MORE LIKE: MORE IS LESS, MORE OR LESS.

@2024 TILL A COUPLE YEARS, VIELLEICHT?

Feel free to reach out if you want to collaborate or simply have a chat.

  • → WORK@MAYOWATOBI.COM

    → WORK@MAYOWATOBI.COM

LESS IS MORE IS MORE LIKE: MORE IS LESS, MORE OR LESS.

@2024 TILL A COUPLE YEARS, VIELLEICHT?